Branding
Identity System
Publication Design
A Common Treasury is a newspaper aimed at people of all ages, at all levels of gardening, with a focus on people who may not have thought much about it in the past. It’s central belief is that gardening should be a right for everyone, legally or illegally.
It riffs off the traditional newspaper format, utilising playful illustrations, photography, and type.
The brand evolves and adapts across different mediums, through a dynamic logo system designed with themes of regeneration and growth in mind.